
A significant 45% of listeners have made a purchase decision from watching a podcast.
Podcasters can reach highly engaged, niche audiences that are interested in specific topics.
Listeners view podcast hosts as highly trustworthy, often like a friend. 64% of people consider podcast hosts more trustworthy than other influencers.
The personal, conversational format of podcasts fosters a deep, authentic connection and trust between the host and the listener, making recommendations feel genuine rather than like traditional ads






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